Professional Profile
Strategic and versatile marketing professional with depth in demand generation, international go-to-market strategy, and cross-functional delivery. I own full-funnel marketing for multiple B2B accounts—turning business objectives into executable GTM plans, campaigns, and enablement that align brand, marketing, and sales, with clear KPI readouts.
Colleagues describe me as warm and people-first, calm under pressure, and proactive in raising the bar. I keep stakeholders aligned through clear, audience-centred communication and disciplined project coordination. Entrepreneurial and commercially minded, I surface follow-on opportunities, scope next-step initiatives, and help shepherd renewals and expansion with leadership.
Currently based in Marseille, France
Regular visits to Helsinki, Finland
What I'm looking for
I’m seeking a role where I can operate at a more strategic level—bringing structure to complexity, aligning teams, and delivering measurable outcomes. I’m motivated by GTM challenges, cross-functional collaboration, and building systems that sustain results. Experienced in remote-first teams since 2020; open to hybrid roles with periodic on-site time in Finland, France or nearby regions.
“Lotta is warm, people-first, calm under pressure, and raises the bar.” — Team Lead, Slush
Worked For
Brands I’ve Helped Grow
Work Experience
Proven track record in demand generation and consultative account leadership.
Education
Degrees and certifications.
Professional Skills
Key competencies essential for navigating and excelling in various professional contexts.
Growth & Demand Generation
Strategic Marketing & Positioning
Account Leadership & Cross-Functional Collaboration
Creative Direction & Digital Execution
Tech stack
Software and tools I am proficient in.
Languages
Proficient in multiple languages, facilitating effective communication and collaboration in diverse settings.
🇬🇧 English
Native or bilingual proficiency
🇫🇮 Finnish
Native or bilingual proficiency
🇸🇪 Swedish
Native or bilingual proficiency
🇫🇷 French
Limited / elementary proficiency
Publications
Published work and academic contributions.
Recommendations
Endorsements and testimonials highlighting professional aptitude and contributions from managers and colleagues.
Satu Vahteristo
July 2019
Team manager,
Slush
“Lotta’s bubbling, warm personality was a great addition to our Media Area team. She genuinely enjoys working with people and sparkled up the atmosphere for the whole group. As the team’s manager in 2017, I invited her to step into our Customer Success representative role; she embraced it, stayed extra active, consistently went the extra mile, and set the standard by example for others. I hope our paths cross again someday—I would be delighted to work with her in the future.”
Buster Isaksson
Feb 2018
Department manager,
Stockmann
"Lotta is a dedicated and responsible employee with a high degree of integrity. She took initiative beyond expectations and delivered to our complete satisfaction. With excellent time-management and the ability to work under pressure, she remained positive, calm and dependable—even in the most stressful situations. Her attentive, friendly character upheld our high standards and strengthened our customer service reputation. I firmly believe she will be an asset to any organization and give her my highest recommendation."
Hannes Kallioinen
Dec 2017
Chief People Officer,
Slush
“I was impressed by how hard-working and reliable Lotta is—she executed tasks independently and with a consistently positive attitude. She showed the right mindset for an international environment and excelled under pressure. At Slush she handled practical arrangements for 600 media representatives and delivered top-level customer service that was praised internationally. I’d be more than happy to recommend her for similar tasks and with greater responsibility.”
Open to Opportunities & Ideas
Curious about working together? I’d love to hear from you.
