Professional ​Portfolio

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Lotta

Ekblad

Dynamic BUSINESS Generalist

You might have heard that Finnish ​people are cold and reserved, but ​I’m here to break that stereotype!

Who am I?

I’m Lotta, splitting my time between ​Helsinki and Marseille, known for my ​adaptable, open, and curious nature. ​With skills in business development, ​project management and ​communications, I thrive in dynamic ​environments. While I embody Finnish ​traits like diligence and responsibility, ​I bring a flexible, positive approach to ​everything I take on, contributing ​meaningfully across diverse roles.

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I’ve studied at...

I've worked for...

My Career

My career has spanned various fields, including project management, ​communications, digital marketing, and operations. I’ve had the opportunity to ​work with startups, young companies, and entrepreneurial initiatives, playing key ​roles in building communities and launching successful projects.


In both leadership and administrative roles, I’ve streamlined operations, managed ​budgets, and maintained strong relationships with stakeholders, always focusing ​on driving growth and delivering results.


Recently, I completed two Bachelor’s degrees to expand my knowledge and refine ​my broad skill set. I’m continuously embracing learning and adaptability, ready to ​take on new challenges in business development, digital marketing, or operations.


I’m proficient with tools like Slack, Trello, Asana, Adobe Creative Suite, Salesforce, ​Google Analytics, Mailchimp, Canva, WordPress, and more. I adapt quickly to new ​systems, ensuring efficient execution across various roles and projects.

Beyond Work

When I’m not immersed in a project, you’ll likely find ​me lifting weights at the gym or helping others crush ​their fitness goals as a coach. Staying active isn’t ​just a hobby—it’s a lifestyle I’m passionate about.


My love for travel has taken me to over 40 countries, ​each adventure fueling my curiosity and deepening ​my appreciation for different cultures.


I’m also a lifelong learner at heart, always on the ​lookout for new skills to master or knowledge to ​absorb. Whether it’s through fitness, globetrotting, ​or diving into the latest educational pursuit, I’m all ​about growth and embracing new experiences.

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My Work

Portfolio

Project ​Management

As a Project Manager, I specialize in optimizing ​operations, managing budgets, and ensuring ​seamless project delivery. My experience includes ​risk management, stakeholder engagement, and ​clear communication, all of which ensure ​transparency and accountability throughout the ​project lifecycle.


In addition to producing or overseeing over 200 ​events, I’ve also personally hosted a lot of events ​and workshops and facilitated discussions, ​sharing my knowledge and engaging audiences. ​These experiences have enhanced my ability to ​lead projects while connecting with people and ​delivering value. My role goes beyond managing ​logistics—I foster collaboration and maintain a ​sharp focus on both strategy and execution.

Marketing

& Comms

I specialize in crafting and executing digital marketing strategies that drive ​engagement, boost brand visibility, and deliver measurable results. A highly visual and ​creative individual, I have a sharp eye for detail and excel at finding innovative ways ​to present campaigns. As a skilled copywriter in English, Finnish, and Swedish, I ensure ​consistent and compelling messaging across platforms.


In addition to managing digital campaigns and social media, I’ve successfully overseen ​paid ad campaigns on various platforms, optimizing for reach and conversions. My ​branding experience includes working with small businesses to create cohesive brand ​identities, from logo design to developing brand guidelines and marketing strategies.


With proficiency in tools like Google Analytics, Mailchimp, Canva, Adobe Creative ​Suite, and multiple ad management platforms, I ensure each project aligns with ​business goals and maintains a strong, consistent brand presence across all channels.

Curated ​Instagram Feeds

Social Media ​Campaigns

Brand & ​Logo ​Design

Other Designs

Are you hiring?

As a versatile generalist and a jack of all trades, I thrive ​in roles that require flexibility and innovation. If you’re ​looking for someone who can wear many hats and ​adapt to diverse challenges, feel free to reach out—I’m ​ready to bring my wide-ranging skills to your team.